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Ocean Spray Our Purpose

Our Purpose

Connecting Farms to Families

“As a farmer-owned agricultural cooperative and globally recognized brand, we have a unique and wonderful opportunity to make a lasting and positive difference across the world. Connecting Our Farms to Families for a Better Life is more than just a company purpose statement—it’s the foundation for our strategic direction, shaping who we are, and want to be, as an organization.”

Tom Hayes, President and CEO

Laddering to our purpose, our values are the foundation for how our team members work together and treat each other—how we behave as a cooperative and as a citizen of this planet. Unique to who we are as an agricultural cooperative, we strive to live these values every day:

GROWER MINDSET: We embrace our farmer-owners' innovative spirit and heritage through confidence, learning, and focus on the future.

SUSTAINABLE RESULTS: Guided by purpose, we are focused on delivering results for our farmer-owners.

INTEGRITY ABOVE ALL: We are ethical, doing the right thing for our farmer-owners, customers, consumers, and each other.

INCLUSIVE TEAMWORK: We build diverse and inclusive teams that strengthen our cooperative.

COOPERATIVE SUSTAINABILITY REPORT

Ocean Spray’s Cooperative Sustainability Report and Strategy has four critical pillars: Planet, Product, People, and Prosperity. These pillars keep us aligned to our purpose and values, so we remain a regenerative and resilient cooperative for generations to come.

Check out our Sustainability Report

Our Commitment

  • Planet

    We are stewards of our planet, inherently connected to the lands our cranberry farmers have and will protect for generations to come.

  • A farmer standing in a flooded bog holding wet cranberries during a harvest.

    Product

    We are committed to a portfolio of choice that provides nutritious, safe, high-quality products that are sustainably designed and packaged.

  • People

    We put people first. We make investments in our team members, raise up the communities we serve, and support the livelihoods of our team members and our farmers.