MEDIA ADVISORY
RICHARD SIMMONS AND OCEAN SPRAY TEAM-UP TO SOLVE
AMERICA'S ENERGY CRISIS ONE SIP AT A TIME
Penn Station Transforms into a Cranergy™ Fuel Station to Energize New York Commuters with New Cranergy™ Energy Juice Drink
People across America are experiencing an energy shortage. With hectic, busy lifestyles, many Americans have become masters at multi-tasking but often need extra energy to keep them on the go. With the launch of its new Cranergy™ Energy Juice Drink, Ocean Spray is devoted to reenergizing busy Americans with a source of energy they can feel good about, providing a natural lift with an even-energy feel.
Richard Simmons invites New Yorkers to help solve their “energy crises” with Ocean Spray's® new Cranergy™ Energy Juice Drink on Thursday, May 15, 2008, at Penn Station in New York City. Commuters can stop by to meet the fitness guru and fuel-up on natural energy at a life-size human filling station. Richard will be available to meet visitors and provide invigorating tips and advice. Ocean Spray will offer free online coupons starting May 12 on its Web site www.cranergy.com.
Also beginning in May, Ocean Spray will provide Americans with free fuel for their bodies by sampling in select Wal-Mart, Sam's Club and other stores across the country.
| WHAT: |
On-site or in-studio interviews with Richard Simmons |
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Visual for live-remotes |
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B-roll and high-resolution images of the event and Richard Simmons' appearance available upon request |
| WHEN: |
Thursday, May 15, 2008 |
| 7:00 a.m. - 6:00 p.m |
Free Cranergy™ Energy Juice Drink Available at Cranergy™ Fuel Station Pumps in Penn Station |
| 7:00 a.m. - 11:30 a.m. |
Richard Simmons Available for In-Studio Interviews |
| 12:00 p.m. - 2:00 p.m. |
Richard Simmons Available for Photo Opportunities/Interviews at Penn Station |
| WHERE: |
Pennsylvania Station, Amtrak Main Concourse
8th Ave. & 31st St.
New York, NY 10001 |
Free and open to the public. Visit www.oceanspray.com for more information.
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